Nudie Jeans
After a thorough study on a brand of choice, one had to comprehend all the material, concept, usp, etc and alleviate it to designing a range of denim wear for the brand.
Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit.
And making jeans is their passion. But they made the choice to manufacture their product in a fair and ethical way.
//client
young, free, women, early twenties.
//mood
organic, sustainable, recycled, reusable.
//colour
//silhouette
//range
//flat sketch
//shoot
